THE RIDE

The Ride will be on Sunday before Memorial Day. Courses of 35-50-75-100 miles are available.
The Ride starts and finishes at the Northern Wisconsin State Fairgrounds (225 Edward St, Chippewa Falls, WI 54729). Participants can register from 7:00 to 10:00 a.m. and then immediately start the Ride. The Ride will be a full service ride with food and water stops as well as support vehicles. Rest stops have full facilities. Water will be available to fill water bottles.
The course, all on blacktop roads, leads through the beautiful farmland of Chippewa County along the Chippewa and Flambeau Rivers, Lakes Wissota and Holcombe, and through the kettle moraine topography of the Chippewa County Forest.
The entry fee includes brats and all the 'fixins', soda and Leinenkugel's beer. A vegetarian meal is available if ordered in advance (just let us know on your pre-registration form).

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GREAT FOOD AND DRINK

Your registration includes four fully stocked rest stops and a brat feed at the conclusion of the ride. Rest stops are stocked with everything from freshly made sandwiches, cookies, to fresh fruit. All stops feature Chippewa Springs water. Most stops are close to "convenience" type stores where your other needs can be met.
The "all you can eat" brat feed includes locally produced bratwurst on a bun, baked beans, chips and all the trimmings needed. Beverages include at least two flavors of Leinies as well as a selection of soda and water. The meal will conclude at 5:00pm. Be prepared to show proof of age at registration if you choose to have beer at the end of the ride. You will receive a colored wristband at registration that will be needed to enjoy the food and beverages.

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RIDE RULES

Bicycling helmets MUST be worn while riding in the Leinenkugel's Chippewa Valley Century Ride. All traffic regulations must be observed. During the event; as at all times, SAFETY is important.
Children under 18 must be accompanied by an adult.

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t-SHIRTS

Commemorative t-shirts will be available. Quantities are limited! Payment must be included with pre-registration in order to assure a reserved t-shirt.

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EXCITING FUN FOR EVERYONE

We encourage everyone to bring their whole family.  Chippewa Falls' Irvine Park features a zoo and multiple playgrounds.  Visit the shops downtown including the famous Olson's Ice Cream and the Chippewa Candy Shop.

In the past years, approximately 650 people have participated and this year we are expecting an even better turnout. Each year, riders tell us this is a premier course and has top-notch organization.

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SAG WAGONS

We cover the entire course with several sag wagons. They will be available for emergency repairs or transportation from 8:00 a.m. until 4:00 p.m. They will have limited equipment on board (pump, common tubes, tools) for emergency bike repairs or, if necessary, transportation back to Irvine Park. The local bike shop is NOT open on the day of the ride, so please plan accordingly. Sag wagons will also carry limited/common first aid supplies; they will call first responders for emergency medical treatment.

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FAMILY FUN

NEW for 2022: Youth (age 17 and under) can ride for only $10.  Youth (17 and under) MUST ride with an adult (18 and over) and be supervised at all times.

Non-rider Meals

Bring your family and friends with you. While you are out riding, they can enjoy the park and zoo, go shopping, enjoy Olson's "homaid" Ice Cream, and then join you at the conclusion of your ride for the brat meal. Extra meal tickets can be purchased with your registration or on the day of the ride.

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